Privacy Policy
This Privacy Policy describes how RURU ("we," "us," or "our") collects, uses, and shares your personal information when you visit, use our services, make a purchase from our online store (the "Site"), or otherwise communicate with us.
By using the Site, you acknowledge the practices described in this Privacy Policy.
1. Personal Information We Collect
Depending on how you interact with our Site, we may collect the following information:
Contact Information
Name
Email address
Phone number
Billing and shipping address
Order and Transaction Information
Products purchased or returned
Order details
Purchase amount
Transaction date
Shipping and delivery information
Payment Information
Payments may be processed by third-party payment service providers. Payment information, such as credit or debit card details, may be collected and processed directly by those providers in accordance with their own privacy policies and security practices.
We do not intentionally store complete credit or debit card numbers on our own systems.
Device and Usage Information
When you visit our Site, certain information may be collected automatically, including:
IP address
Browser type
Device type
Operating system
Pages viewed
Referring website
Date and time of access
General browsing activity on the Site
Cookies and Similar Technologies
We and our service providers may use cookies, pixels, and similar technologies to operate the Site, remember your preferences, understand how visitors use the Site, improve our services, and support advertising or marketing activities where permitted by law.
You may be able to manage cookies through your browser settings or through any cookie preference tools made available on the Site.
2. How We Use Your Information
We may use personal information to:
Process and fulfill orders
Process payments and refunds
Arrange shipping and delivery
Provide customer support
Communicate with you regarding your orders
Maintain and improve our Site and services
Detect and prevent fraud or unauthorized activity
Comply with applicable laws and legal obligations
Send marketing communications where permitted by law and according to your preferences
3. How We Share Personal Information
We may share personal information with service providers and business partners when reasonably necessary to operate our online store.
These may include:
Payment processors
E-commerce platform providers
Shipping and fulfillment providers
Website hosting and technology providers
Analytics providers
Marketing and advertising service providers
Customer service providers
We may also disclose information when required by law, regulation, legal process, or governmental request, or when reasonably necessary to protect our rights, customers, business, or others.
If our business is involved in a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction, personal information may be transferred as part of that transaction.
We do not sell personal information for money in the ordinary course of our business.
4. Marketing Communications
If you choose to receive promotional emails or other marketing communications from us, you may unsubscribe at any time by using the unsubscribe instructions included in the communication.
Even if you opt out of marketing communications, we may still send you non-promotional messages relating to your orders, transactions, customer service requests, or other important service-related matters.
5. Data Security
We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.
However, no method of transmission over the Internet or electronic storage system can be guaranteed to be completely secure.
Please do not send sensitive payment information, including complete credit card numbers, to us by email.
6. Data Retention
We may retain personal information for as long as reasonably necessary to provide our services, fulfill transactions, maintain business and financial records, resolve disputes, prevent fraud, enforce agreements, and comply with applicable legal obligations.
Retention periods may vary depending on the type of information and applicable legal requirements.
7. Your Privacy Rights
Depending on where you live, you may have certain rights regarding your personal information under applicable privacy laws.
These rights may include the right to:
Request access to personal information we hold about you
Request correction of inaccurate information
Request deletion of certain personal information
Withdraw consent where processing is based on consent
Object to or restrict certain uses of your information
Opt out of certain marketing communications
To exercise an applicable privacy right, please contact us using the contact information provided on the Site.
We may need to verify your identity before processing certain requests.
8. Children's Privacy
Our Site and services are not intended for children under the age of 13, and we do not knowingly collect personal information from children under 13.
If you believe that a child has provided personal information to us without appropriate parental or guardian consent, please contact us so that we can take appropriate action.
9. Third-Party Websites and Services
Our Site may contain links to websites, applications, or services operated by third parties.
We are not responsible for the privacy, security, or content practices of third-party websites or services. We encourage you to review their privacy policies before providing personal information.
10. International Users
Because we operate an online store and may use service providers located in different countries, personal information may be processed or stored outside the country in which you live.
Where required by applicable law, appropriate safeguards may be used for international transfers of personal information.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our practices, services, technologies, or legal requirements.
When we update this Policy, we will post the revised version on the Site and update the effective date where appropriate.
We encourage you to review this Privacy Policy periodically.
12. Contact Us
If you have questions about this Privacy Policy, wish to exercise an applicable privacy right, or have concerns about how your personal information is handled, please contact us through the contact information provided on our Site.
RURU
Effective Date: August 25, 2026
